Media and Entertainment

The Media and Entertainment department at KLA assists clients within the sector in drafting and negotiating various contracts, ranging from those related to cultural incentives and media licensing to production contracts, regulations, and agreements with artists and TV presenters.

The team also provides services regarding promotional mechanics, advertising campaigns, and represents companies before entities such as ANCINE (National Cinema Agency), SECAP, and CONAR.

SERVICES

Media & Entertainment

  • Legal structuring and negotiation of cultural incentive agreements
  • Drafting and negotiation of licensing and sublicensing agreements across media and distribution channels
  • Advertising campaign clearance and support with advertising‑related documentation
  • Representation of clients before regulatory bodies such as CONAR (National Advertising Self‑Regulation Council) and ANCINE (Brazilian Film Agency)
  • Development of cultural incentive policies and advisory services for audiovisual projects
  • Assistance with promotional contests and sweepstakes, including drafting rules and supporting proceedings before SECAP (Secretariat for Evaluation of Public Policies, Planning, Energy and Lottery)

 

Artists and Digital Influencers

  • Drafting, review, and negotiation of agreements with artists, television hosts, and digital influencers
  • Comprehensive legal advisory services for digital influencers, including review of social media posts
  • Advisory on advertising contracts and licensing of influencers’ rights

 

Fixed‑Odds Betting (Sports Betting / Bets)

  • Legal and regulatory structuring of fixed‑odds betting operations in Brazil
  • Comprehensive assistance in interactions with SPA/SECAP and other authorities such as consumer protection agencies (PROCON), the Central Bank of Brazil (BACEN), and tax authorities
  • Consumer‑law advisory, including terms of use, promotions, bonuses, and litigation prevention
  • Regulatory compliance for marketing, advertising, and commercial communication strategies, including campaigns and sponsorships
  • Protection of trademarks, technology, and intellectual property assets
  • Compliance programs covering integrity, responsible gaming, and AML/CFT (anti‑money laundering and counter‑terrorist financing)