< Industries

Advertising and Marketing

The Advertising and Marketing team at KLA holds extensive experience in assisting clients in negotiating contracts for advertising campaigns, as well as in regulatory aspects before sectoral entities such as ANCINE (National Cinema Agency), CONAR, and CENP (Self-Regulation Forum of the Advertising Market).

Our team also provides services in structuring preventive strategies and compliance measures for campaigns, alongside overseeing the entire process of a promotion, including assistance in obtaining authorization certificates from regulatory bodies.


• Client representation before regulatory agencies
• Legal structuring and negotiation of media allocation, incentive volumes, and contracts for advertising campaigns
• Development, production, and commercialization contracts
• Preventive strategies, clarification campaigns, and compliance
• Promotional marketing, regulation of contests, and contracts for joint contests involving two or more companies
• Contractual and regulatory advice in Entertainment Law, cultural incentive, and specific aspects of audiovisual, artistic, cultural, phonographic, literary, promotional, and advertising industries, with representation before entities like ANCINE (National Cinema Agency), CENP (Self-Regulation Forum of the Advertising Market), and CONAR (National Council for Self-Regulation in Advertising)
• Advisory on commercial promotions and obtaining authorization certificates for promotions from supervisory bodies: National Clearinghouse for Commercial Promotions (CEPCO), Secretariat for Economic Monitoring (SEAE), and Superintendence of Private Insurance (SUSEP)
• Oversight of the entire process of a promotion, from authorization protocol to approval and filing of financial reports


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